The sports betting market in the U.S. is huge and it continues to grow. Just how big is it? The answer to that question is not as easy as you might think, but that answer does give some insight as to why someone would want to get into the sportsbook business.
With the return of college football and the NFL, now is a great time to get into the industry. Even if you already own your own sportsbook, you would be better off partnering with Ace Per Head to expand your business. There are plenty of reasons why.
First, it helps – especially those who do not currently own a sportsbook – to understand how big the market actually is.
Betting in the U.S.
Only legal land-based betting and domestic online sports bets can be tracked in the U.S. With the revocation of PASPA, a number of U.S. states have entered the legal betting arena, but the best benchmark to use is Las Vegas where gambling has been legal for many years.
The state of Nevada handled $5.32 billion in wagers on sports in 2019. The average handle per capita was roughly $120. If you narrow that down even further by counting only the 60 percent of Americans that say they are sports fans, that per capita number rises to about $195.
By 2024, about 50 percent of the U.S. population will live in a state where sports betting is legal. If you’re following along, while projecting how much money is bet on sports in the U.S. is difficult the end result is that it is a very, very large number that is in the billions of dollars.
With football, specifically the NFL, being the most popular sport in the US to bet on, a large portion of those billions of dollars are being bet on college and pro football.
Ace Per Head is the #1 Pay Per Head
Whether you already own a sportsbook or are considering starting one, you should partner with a pay per head service. These services offer you a turnkey system that you can plug in almost instantly and start your business.
Ace Per Head has been in the online bookmaking business for over two decades. The company has ranked No. 1 in customer service among pay per head providers in each of the past four years.
With Ace Per Head, you are able to offer a complete sportsbook with lines and odds on most any sport including college football and the NFL. The NFL is the most popular sport in the U.S. and the most wagered-on sport in the country.
You can offer also sorts of prop bets and even live betting to your players. They have access to your customized website as well as 24/7 customer service, which is provided to you as part of your partnership with Ace Per Head.
In addition to player features like a huge betting board, in-game betting, and more; agents also receive same-day setup, a dedicated account representative, sharp line management, and more. It’s these types of features that will make you want to jump ship and open an account with Ace Per Head now that college football and the NFL are back.