The sports betting market in the U.S. is huge and it continues to grow. Just how big is it? The answer to that question is not as easy as you might think, but that answer does give some insight as to why someone would want to get into the sportsbook business.
With the return of college football and the NFL, now is a great time to get into the industry. Even if you already own your own sportsbook, you would be better off partnering with Ace Per Head to expand your business. There are plenty of reasons why.
First, it helps – especially those who do not currently own a sportsbook – to understand how big the market actually is.
Betting in the U.S.
Only legal land-based betting and domestic online sports bets can be tracked in the U.S. With the revocation of PASPA, a number of U.S. states have entered the legal betting arena, but the best benchmark to use is Las Vegas where gambling has been legal for many years.
The state of Nevada handled $5.32 billion in wagers on sports in 2019. The average handle per capita was roughly $120. If you narrow that down even further by counting only the 60 percent of Americans that say they are sports fans, that per capita number rises to about $195.
By 2024, about 50 percent of the U.S. population will live in a state where sports betting is legal. If you’re following along, while projecting how much money is bet on sports in the U.S. is difficult the end result is that it is a very, very large number that is in the billions of dollars.
Whether you already own a sportsbook or are considering starting one, you should partner with a pay per head service. These services offer you a turnkey system that you can plug in almost instantly and start your business.
With Ace Per Head, you are able to offer a complete sportsbook with lines and odds on most any sport including college football and the NFL. The NFL is the most popular sport in the U.S. and the most wagered-on sport in the country.
You can offer also sorts of prop bets and even live betting to your players. They have access to your customized website as well as 24/7 customer service, which is provided to you as part of your partnership with Ace Per Head.
In addition to player features like a huge betting board, in-game betting, and more; agents also receive same-day setup, a dedicated account representative, sharp line management, and more. It’s these types of features that will make you want to jump ship and open an account with Ace Per Head now that college football and the NFL are back.
A native of Western Pennsylvania, Rick, a Generation X-er, who now lives just north of the Motor City, Detroit, Michigan. A former high school, college, and professional football player, Rick now spends his time as a high school coach and as a personal quarterback trainer. An all-state high school quarterback, he went on to become an Academic All-American at Division II Indiana University of PA. He later coached at his alma mater helping lead the program to the 1990 NCAA Division II national championship game. Rick has also served as a high school head coach and as an assistant in Pennsylvania, New York, and Michigan.
His passion for sports writing started when he was the sports editor for his high school newspaper and continued when he worked as a sportswriter for the Jamestown (New York) Post-Journal in the early 1990s. A true sports fanatic, Rick enjoys all things Pittsburgh: Steelers, Pirates, and Penguins. The Immaculate Reception, the 1979 We Are Family Pirates, and the ’91-’92 Penguins are among his favorites. After working as an educator and athletic director for several years, he again took up sports writing and has contributed to several websites and publications, including Coach & Player magazine, X & O Labs, American Football Monthly, and many others.
When not consumed with coaching, watching, thinking about, or writing about football and other seasonal sports, he finds himself working out like he was still in college and reading everything from military history to Brad Thor novels. Rick has also been chasing rock god stardom as a drummer who has played with bands that have opened for the likes of Fuel, Days of the New, and Alien Ant Farm. He continues to play with his church worship group. Most importantly, Rick is married to the love of his life, Lisa, and has two beautiful daughters.