Starting an Online Racebook with Ace Per Head

The pay per head industry continues to grow as more bookies find the service the best way to operate and grow their businesses. As the industry grows, more options are becoming available for bookies to offer their customers.

Ace Per Head, a top-rated PPH service that has been in the business since 1998, offers something that every independent agent should use to their advantage – the racebook.


Open an Online Racebook with a Pay Per Head


Why Offer Racebook

Bettors like to win. When they win, they increase the size of their bankroll and one of the easiest ways to do that is betting on horses.

Compared to other sports, horse racing offers better odds which translate into bigger winnings for bettors. Bettors can find great odds on all sorts of races even big-time events like the Grand National, Kentucky Derby, etc.

The other reason bettors love betting on horses is that it offers more than one chance to win. Instead of the basic win/lose bet, horse racing offers more than one way to win by placing different bets on a single race.

Rookie bettors can still place a simple win/lose bet on a horse, but experienced players explore all the available options in an effort to win.

As a bookie, you want to provide an outstanding betting experience and sometimes that experience includes paying out winnings. But, remember it’s those winnings that will continue to bring those bettors back to you again and again. That is why you should offer racebook to your players.


Switch to Ace Per Head and Start a Racebook


Check Yourself

When you decide to offer racebook – which you can do easily with Ace Per Head – you want to be sure to cap your payouts. As mentioned, bettors love horses because they get the odds from the track. Track odds are based on the total pool of wagers received. In the end, some exotic types of wagers, a trifecta for example, can pay out some ridiculous odds.

As a result, bookies should set payout limits. Obviously, your sportsbook is not the track and you are not going to pay out track odds. With Ace Per Head, you can offer your players a full feature racebook with all the major tracks. You can also set up wager limits that will protect you from paying out huge sums of money on horse bets.

Why Ace Per Head

Ace Per Head makes starting a racebook easy. In fact, they make running your entire sportsbook operation easy. With over two decades of experience in the industry, the company is one of the most trusted brands around. The company is committed to giving bookies the personalized service they deserve.

Bookies get an easy turnkey solution from a company they can trust. They get a customized website, a full betting board, the ability to receive real-time wager alerts, and they can offer racebook to their customers.

If you have not offered a full racebook to your player sheet, you should. Take advantage of a sure thing when you see it and allow Ace Per Head to help you grow your business.

About the Author
Rick Bouch
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Rick Bouch is a former high school, college, and professional athlete who now spends his time writing about sports and sports betting. Rick has played and coached football at various levels and brings a unique perspective to sports handicapping. He is continuously on the cutting edge of all things football. While college football is his specialty, Rick’s knowledge spans all of the major sports.
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