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Gambling is one of the oldest industries out there, but since the turn of the twenty-first century it has grown exponentially.
Online sports betting makes life much simpler for bookmakers, as they can use a wide variety of software applications to follow and monitor their clients’ betting tendencies and other important information.RELATED > MAKE MORE MONEY WITH PELICAN PPH
Based on some of the latest trends in sports betting, it makes sense for bookmakers to move their operation to PPH (pay-per-head) platforms to maximize their income. Here is a look at four interesting trends in the betting world that bookmakers can turn to their advantage.
Women are participating more and more in sports betting
In 2018, about one out of every seven sports wagers came from women. In 2019, that was projected to increase even further, and in 2020, the percentage is expected to grow even more.
However, most women do not like to head down to a casino or a racetrack to place their bets. Instead, they would rather log onto a sports betting website or pull up an app to do their betting.
Pelican PPH – Price Per Head Services
If you have a reliable PPH service like Pelican PPH working for you, then women are more likely to use your service going forward. This growth trend is especially strong in women below the age of 30, who are more likely to follow sports teams.
Bettors want to use credit or debit cards
The days of sending cash in white envelopes are way behind us.
Betting shops are accepting credit and debit cards, because people are carrying cash less and less frequently.
Both online and offline betting is projected to expand their use of credit and/or debit cards to process payments.
In countries or states where gambling remains illegal, gamblers often go through a VPN to run their wagers. If your site offers a credit or debit card option rather than just a bank account, your site will grow in popularity.
TOP PPH SITES
Bettors want access to more sports and props
Right now, of course, the coronavirus has a lot of sports locked down right now. Just about the only major league in any sport currently in play is the Turkish Super League of soccer.
That will change, once the virus subsides, but there are bettors who like to play those leagues even when the Premier League, the Bundesliga, Major League Baseball and the NBA are all up and running.
In the less well-known leagues, bettors who do their research can take advantage of poorly set odds. If you offer more options (and properly search each game) you will be popular – and make money.
Marketing must take place through digital media
Social media is where it’s at now. People get all of their information through the filters of Facebook, Instagram, Twitter and the like. Your business needs to be there as well.
